Furniture 2.0: The revolutionaries of the industry.

• 2004: Born in New Zealand (ifurniture.co.nz)
• 2016: Expanded to Canada (ifurniture.ca)
• 2025: Landed in Australia (ifurniture.com.au)
• Next: The World (ifurniture.com)

At our core, we are not a traditional furniture company. We are a tech company.
We are a data- and AI-driven team with the highest education and talent density in the industry.

We are workaholics, fightholics, IT-holics, and workflow-holics.
We think differently. We operate differently.

• We believe product value is the ultimate value of a business.
• We believe high retail margins are immoral.
• We believe this industry is over-invested and overpriced.
• We believe we are the ones changing it.
• We believe we will be the pride of New Zealand, just as Sir Edmund Hillary on the summit of Everest.